Privacy Policy

Surgery Clinic of Tupelo Website Privacy Policy

This Privacy Policy will tell you what information Surgery Clinic of Tupelo, P.A. (the “Clinic”)
collects, how it is used and what your choices are. By using the Clinic’s website [insert website
address] (the “Website”), you agree to acceptance of this Website Privacy Policy. Please read the
following carefully before using the Website. If you do not agree with the Clinic’s policies and
practices, your choice is not to use the Website. By accessing or using the Website, you agree to
this Privacy Policy. This Privacy Policy may change from time to time (see Changes to the
Privacy Policy). Your continued use of the Website after the Clinic makes changes is deemed to
be acceptance of those changes, so please check the Privacy Policy periodically for updates.
The Website is targeted to, and intended for access only by users in the United States of America.

Information Collection and Use

Information the Clinic Collects

IP Addresses – The Clinic collects and logs the IP address of all visitors to the Website. An IP
address is a number automatically assigned to your computer whenever you access the Internet.
IP addresses allow computers and servers to recognize and communicate with one another. The
Clinic collects IP address information so that it can properly manage its system and gather
information about how the Website is being used. This includes the pages visitors are viewing.
Your IP address may be associated with records containing personal information.

Personal information – “Personal Information” includes information that is unique to an
individual, such as a name, address, job title, email address or telephone number. If you submit to the Clinic any Personal Information relating to other people, you represent that you have the
authority to do so and permit the Clinic to use the information in accordance with the Clinic’s
Privacy Policy. By submitting personal information, you grant the Clinic and any affiliates of the
Clinic the right to transmit, monitor, retrieve, store and use your information in connection with
the operation of the Website.

Sensitive Information

“Sensitive Information” is information that meets the definition of Personal Information and also
concerns specific health conditions or treatments that a certain identifiable person has, or
information which could be used to impersonate someone, such as a social security number,
financial account data, government identification information, or other data used for individual
Authentication.

The Clinic does not collect Sensitive Information except in limited circumstances where it is
necessary for business purposes. You agree not to submit Sensitive Information on this website
except as requested by the Clinic. The Clinic will only request Sensitive Information as required
to complete a transaction or identify you individually for registration, certification, or other
mutually beneficial business purposes. The Clinic will endeavor to protect your Sensitive
Information and will never sell it or give it to a third party for their use. Your Sensitive
Information will be retained only as required for business and recordkeeping purposes. Sensitive
Information will be destroyed when it is no longer reasonably needed in the Clinic’s judgment.

Children

The Website is not intended for children under eighteen (18) years of age. No one under age 18
may provide any information to or on the Website. The Clinic does not knowingly collect
personal information from children under 18. If you are under 18, do not use or provide any information on the Website or through any of its features, register on the Website, or provide any
information about yourself to the Clinic, including your name, address, telephone number, email
address, or any screen name or username you may use. If the Clinic learns it has collected or
received personal information from a child under 18 without verification of parental consent, the
Clinic will delete that information. If you believe the Clinic might have any information from or
about a child under 18, please contact the Clinic at Snickerson@nmhs.net.

How the Clinic Uses This Information

The Clinic uses the information you provide to fulfill online requests, process credit card
information and respond to patient service inquiries, or in other ways as required by law.

The Clinic may use your information:

To provide you with Website login information (if applicable)
To help the Clinic improve the services it offers
To personalize your experience and inform you about the treatments/services in which you have indicated an interest

To tailor digital advertisements on third-party sites based on your interactions on the Website
To improve Website offerings and send you information and updates
To respond to your questions and requests and improve patient service
To administer a promotion, survey or other features of the Website
To communicate changes to the Clinic’s Privacy Policy or terms of use

Only those who need the information provided to perform a specific task have access to your
information. These are authorized members of the Clinic’s workforce, who are required to attend
training on patient privacy and confidentiality. In some cases, third parties contracted by the
Clinic may have access to your information to perform a specific task, for example, to send you
an e-newsletter.

The Clinic may also disclose Personal Information (a) with your consent; (b) to comply with any
court order, law, or legal process, including to respond to any government or regulatory request;
(c) to enforce or apply the Website’s Terms of Use, found at [TERMS OF USE URL], and other
agreements; or (d) if we believe disclosure is necessary or appropriate to protect the rights,
property, or safety of the Clinic, its patients or others..
Data Security

The Clinic makes every reasonable effort to ensure that your Personal Information remains as
secure as possible. Accordingly, the Clinic prevents unauthorized access by a secure firewall and
the use of security technologies to protect the integrity and privacy of any Personal Information
you provide.

As an additional security measure, your Personal Information is also encrypted during
transmission by 128-bit encryption software. (Encryption is a common method used to protect
transmission of sensitive data across the Internet.) This is an industry standard.

Although the Clinic endeavors to protect your Personal Information, the Clinic cannot warrant
the security of any information you transmit to it through online applications, and you do so at
your own risk. The Clinic is not responsible for circumvention of any privacy setting or security
measures contained on the Website. Depending on the nature of the inquiry, your communication
could be discarded or archived. If you wish, you can contact the Clinic instead by telephone at
the numbers provided throughout the Website.

The safety and security of your information also depends on you. If you have chosen or been
provided a password for access to certain parts of the Website, you are responsible for keeping
this password confidential. Do not share your password with any other person or entity.

Online Forms

Forms provided on the Website may include event registration, newsletter signups, appointment
requests and referral requests. The information required to complete the transaction is noted on
each specific form. Although the Clinic provides robust security measures to protect the
transmission of information, the Clinic is not responsible if unauthorized parties gain access to
the confidential information shared in the online forms.

Email Information

Occasionally, the Clinic will request Personal Information from you in order to deliver materials
you have requested, respond to your questions or provide information. The Clinic keeps Personal
Information on file, but does not share, sell, license or transmit this information to third parties or
external vendors unless required to do so by legal, judicial or governmental proceedings, or in
order to provide the services requested. Please note that email is considered a nonencrypted (and
therefore nonsecure) form of communication, and it can be accessed and viewed by others
without your knowledge and permission. For that reason, to protect your privacy, please do
not use email to communicate information that you consider confidential.

Cookies, Tracking and Interest-based Advertising

The Website uses “cookies”, tracking pixels and related technologies. Cookies are small data
files that a website can transfer to your computer. Examples of information the Clinic collects
include how often someone visits the Website and what they do while on the Website. The Clinic uses this information in the aggregate to understand how the Website’s visitors, as a group, use different resources and to help the Clinic improve the Website. The Clinic also collects
information about the activity of individual Website users. This information may be used to
target related Clinic advertisements to you on other third-party sites.

Most Internet browsers automatically accept cookies, but you can set your browser to refuse them or to alert you when they are being sent. You can access the information on the Website without enabling cookies in your browser.

You can opt out of receiving all interest-based advertisements on the Surgery Clinic of Tupelo
website: surgeryclinicoftupelo.com. Please note that if you delete your cookies or upgrade your
browser after having opted out, you will need to opt out again. Further, if you use multiple
browsers or devices you will need to execute this opt out on each browser or device.

Third-Party Vendors/Content Providers

The Clinic never shares any personal information you provide when requesting information with
third parties, except as required by law or in order to provide the services requested. The Clinic
occasionally will engage reputable third-party vendors to help it manage the Website, provide
content and information, and interact better with its patients and visitors. For example, the Clinic
may use third party analytics and advertising services to analyze information regarding visits to
the Website.

The Website currently uses Google Analytics to collect information about the use of the Website. Google Analytics collects information from users such as age, gender, interests, demographics, how often they visit the Website, what pages they visit, and what other websites they have used before coming to the Website. The Clinic uses the information it receives from Google Analytics to analyze traffic, remarket its products and services to users, improve its marketing, advertising, and to improve the Website.

Login/Passwords

Some sections of the Website may require login identifiers and/or passwords. You are
responsible for taking reasonable steps to ensure that no unauthorized person has access to your
password or account login information. It is your sole responsibility to control the use of login
information and passwords, to authorize, monitor and control access to and use of your Website
account and password and to inform the Website promptly of any need to deactivate a password.

Links to External Websites

This Clinic’s Privacy Policy applies only to the Website. In order to provide Website users with
other helpful information, the Website contains links to other websites. However, the Clinic has
no authority over external organizations’ websites and the Clinic’s Privacy Policy does not apply
to external websites that are provided as links. The Clinic encourages you to read the privacy
policies on any external websites before providing them with personal information.

Changes to This Policy

The Clinic has the right to change or update the Clinic’s Privacy Policy from time to time
without notice, so please review it periodically to keep informed of any changes. Any changes
will apply to all information the Clinic has about you. If you have questions about the Clinic’s
Privacy Policy or concerns about how the Clinic collects, uses, or protects your Personal
Information, please contact the Clinic at Snickerson@nmhs.net. The new notice will be available
upon request, in our office, and on the Website.

This Notice of Privacy Practices applies to the following organization:
Surgery Clinic of Tupelo, P.A.
Privacy Officer, Snickerson@nmhs.net 662-377-6470
Last updated: March 2024